A design studio in San Francisco
With thought and feeling.
We design and build for clients, and we make our own software, with thought and feeling.
About
SIRUX
Etymology
The name comes from Thai and its Sanskrit roots.
- ศิ (si)
Radiance, prosperity, fortune. In Thai: head, glory, leading.
- รัก (rak)
Passion, desire, attachment. In Thai: love.
A reminder to not just use our hands, but to work with head and heart: with thought and feeling.
Origin story
This studio began with small client projects for restaurants in the Bay Area. Working in hospitality taught us how much details matter: how design, flow, and atmosphere shape the way people experience a brand.
From there, Sirux grew into working with startups in Asia, helping them launch ideas and connect with their audiences. Along the way, we started building our own software, tools designed to make business easier and creativity more tangible.
Philosophy
“Build what matters.”
We care about craft, clarity, and creating work that people actually feel. Whether it’s a brand, a website, or a product, the goal is always the same: make something that works, and make it with care.
Founder, Sirux
Services
What we make, from strategy to delivery.
- Brand & designIdentity, art direction and interface design
- WebsitesDesigned, built and launched, end to end
- ProductsStrategy, product design and development
Built by Sirux
Our own products.
Raka (opens in a new tab)
Restaurant cost intelligence. Reads supplier invoices into a live picture of food costs.
Open source
All open sourcemd-press on GitHub (opens in a new tab)
Press Markdown into clean, self-contained pages, live checklists and Kanban boards that write back to the file. No AI, no tokens.
Classic Maple Wiki on GitHub (opens in a new tab)
An open, version-aware wiki for MapleStory Classic World. Every number is tagged with the game build it was seen in.
Selected work
Work for restaurants, chefs and startups.
- Summer & Friends (opens in a new tab)
A bilingual Thai and English site for a dog and cat grooming studio with three branches in Bang Na, Bangkok, built around booking on Line.
- Wabi Sabi (opens in a new tab)
A clean, dark-toned web experience for two San Francisco locations, bridging modern simplicity with traditional Japanese charm.
- Billy Kong SF (opens in a new tab)
An editorial-style website for Chef Billy Kong's culinary philosophy and projects across the Bay Area.
- Aappoint (opens in a new tab)
A high-trust reservations platform for modern restaurants and diners in Southeast Asia, built for regional scale.
- SRS (opens in a new tab)
The full visual campaign for “Dream Dimension”: lyric video, artwork and brand rollout.
- Merced Yummy Thai (opens in a new tab)
A full rebrand and website for a family-owned Thai restaurant, heritage through modern minimalism.
Contact
Let’s work together.
Tell us about the project. We usually reply within a day.
